Most small business owners do not have a shortage of ideas for growth. What they usually have is a shortage of qualified leads walking through the door on a consistent basis. Hiring an in house sales development team is expensive, and figuring out which outside company actually delivers instead of just promising results takes real research. I spent time going through case studies, pricing...

Somewhere along the way, video calls became the default way most of us work, and somewhere along the way, most of us also got a little worse at running them. It is easy to blame Zoom fatigue or bad internet, but a lot of unproductive video meetings come down to habits nobody ever stopped to fix. A few small changes to how a call is planned and run can turn a meeting people dread into one that...